A new single of IU was released on 10th October 2018. It was a surprising news for everyone because she wasn’t scheduled for a music comeback at that time. However, this comeback was to celebrate her 10th anniversary.
With her new song, the South Korea “Nation’s Little Sister” wanted to give a surprise gift for her fans and took a chance to give a surprise attack for her haters. BBIBBI (or the sound of beep) is a term that IU used to her haters as a warning, and that they should not cross a line to her privacy life and should keep their manners.
There are a lot of message inside the song that makes us think about how hard an idol or popular public figure’s life can be. In my opinion, even the single cover gives us the sense of how it feels.

A blue wall is located behind a purple fence and the fence is also behind the grass. Then, we can see a girl with braided red-hair tries to hide behind the blue wall. In her hand, she holds a yellow card that has BEEP written on it. Sadly, there is not enough space behind her, means she doesn’t have space for herself even when she is hiding. Despite all of that, the idol/popular public figure still has to receive negative comments about their lives too. Now, can we be more considerate with them? Remember, they are human as well 🙂
Another explanation about this song that I love was given by DKDKTV – you can watch it here.
This song is beautifully written by IU herself, composed by Lee Jong Hun, and arranged by Lee Chae Gyu. The concept of the song is so fresh with a groovy R&B feels! It’s no surprise that this song is on the top of the charts. Even up to the day this post releases, this song is still in the Global Viral 50 on Spotify chart, made her the only one Korean soloist in the chart. She is indeed a music digital monster!
Here is the lyrics and their translation (written in different color and I won’t change the color if the lyric is already in English)! Also, if you want to listen it on Spotify, go to the end of this page for a direct link!
Hi there insahae hodeulgap eopshi
Hi there, say hi without freaking out
Shijakaeyo seoron eopshi
Start right away without intros
Seukinshibeun sayanghalkkeyo back off back off
No thanks to touching, back off back off
Idaero joayo balance balance
I like it this way, balance balance
It’s me nayeyo dareul geo eopshi
It’s me, everything the same
Yojeumen mweongayo nae gossip
What’s my gossip these days?
Tamsaekaneun bulppit scanner scanner
Scanning lights scanner scanner
Oneureun myeot jeomingayo? Jealous jealous
What score am I today? Jealous jealous
Jaeneun daeche wae jeoreon oseul joahandam?
Why does she like those kind of clothes?
Gibuneul al su eomneun jeo pyojeongeun mweoram?
What’s that blank face she’s making?
Taega dallajin geon ama stress ttaemuninga?
She looks different, is it from stress?
Geokjeongiya jaedo cham
She worries me
Yellow C A R D
I seon neomeumyeon chimbeomiya beep
If you cross this line, it’s trespassing
Maeneoneun yeogikkaji it’s ma ma ma mine
Manner is up to here, it’s ma ma ma mine
Please keep the la la la line
Hello stu P I D
Geu seon neomeumyeon jeongsaegiya beep
If you cross that line, I’ll get serious
Stop it geori yujihae
Stop it, keep your distance
Cause we don’t know know know know
Comma’ we don’t owe owe owe owe (any-anything)
I don’t care dangshine bimiri mweonji
I don’t care what your secret is
Jeomadaye sajeong yeokshi
Neither everybody’s own situation
Jeongjunghi sayanghalkkeyo not my business
I’ll politely refuse, not my business
Idaero joayo talk talkless
I like it this way, talk talkless
Still me ttoyeyo nollal geo eopshi
Still me, again, no need to be surprised
I’m sure you’re gonna say “my gosh”
Bappajineun nunppit checki checking
Eyes getting busy checki checking
Maeil teullin geurim chatgi hash-tagging
Playing find the difference everyday, hash-tagging
Kkotkkotage geottaga ppikkeut neomeojilla
She’s walking so straight, she might trip and fall
Dadeul sugundaeneun geol jagin ana molla
Does she know everyone’s whispering about her
Yosae mari maneun gyaerang eoullindana?
She’s hanging out with ‘that person’ these days
Munjeya jaedo cham
She’s a problem too
Yellow C A R D
I seon neomeumyeon chimbeomiya beep
If you cross this line, it’s trespassing
Maeneoneun yeogikkaji it’s ma ma ma mine
Manner is up to here, it’s ma ma ma mine
Please keep the la la la line
Hello stu P I D
Geu seon neomeumyeon jeongsaegiya beep
If you cross that line, I’ll get serious
Stop it geori yujihae
Stop it, keep your distance
Cause we don’t know know know know
Comma’ we don’t owe owe owe owe (anything)
Pyeonhage haji mweo
Let me do this comfortably
Eo geogi neo nae mal ara deureo? Eo?
Hey you, do you understand what I’m saying? Huh?
I don’t believe it
Ei ajik moreul geol
I bet you still don’t know
Nae mal teullyeo? Tto naman nappeo? Eo? Eo?
Am I wrong? Am I the bad person again? Huh? Huh?
I don’t believe it
Kkamppagi kyeo gyoyangi eopseo neo
Turn your signal lights on, you have no class
Knock knock knock
Enough deo sangdae an hae
Enough, I won’t deal with you anymore
Block block block block
Jal moreugesseumyeon ijen jom weweo babe
If you don’t get it, start memorizing babe
Repeat repeat
Cham shwipji right?
It’s easy, right?
Yellow C A R D
I seon neomeumyeon chimbeomiya beep (BBI BBI)
If you cross this line, it’s trespassing (BBI BBI)
Maeneoneun yeogikkaji it’s ma ma ma mine
Manner is up to here, it’s ma ma ma mine
Please keep the la la la line
Hello stu P I D
Geu seon neomeumyeon jeongsaegiya beep (BBI BBI)
If you cross that line, I’ll get serious (BBI BBI)
Stop it geori yujihae
Stop it, keep your distance
Cause we don’t know know know know
Comma’ we don’t owe owe owe owe (any-anything)
